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Mother's Day Giveaway Ideas

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In the US, Mother's Day is the second Sunday in May. In the UK it is Mothering Sunday, three weeks before Easter Sunday, so it moves every year and usually falls in March. Both dates are in the box below. If your followers are in both countries, run two giveaways or pick the date most of them use.

Most Mother's Day prizes are gifts, so they have to arrive before the day. Start about three weeks before, keep entries open for about ten days, and leave the rest of the time for picking the winner and shipping.

Gift sets, flowers, beauty treatments, a meal out and a morning off from cooking are all prizes you can explain in one line. That matters, because the caption is what people read before they decide to enter.

Working out the next date…

Dates

Mother's Day dates for 2026–2028, with the suggested launch and end of the giveaway
YearMother's DayLaunch byGiveaway ends
2026Sun 10 MaySun 19 AprTue 28 Apr
2027Sun 9 MaySun 18 AprTue 27 Apr
2028Sun 14 MaySun 23 AprTue 2 May

UK Mothering Sunday

Mothering Sunday is the fourth Sunday in Lent, three weeks before Easter Sunday, so the date changes every year.

  • Sun 15 Mar 2026
  • Sun 7 Mar 2027
  • Sun 26 Mar 2028

Giveaway ideas

Treat a mum you know

Ask people to comment one sentence about a mum, grandmother or mother figure they would like to treat. Every comment is an entry, and the winner is drawn at random, not chosen for the best story. Say that clearly in the caption so nobody feels judged.

Prize idea: A gift set sent to the person the winner named, with a card.

Pamper bundle with local partners

Team up with a salon, a florist and a cafe. Each partner gives part of the prize and posts the giveaway on the same day. Agree in writing who collects the entries, who runs the draw and who contacts the winner, and name every partner in the rules.

Prize idea: A treatment, a bouquet and afternoon tea for two.

Breakfast in bed box

Cafes and bakeries can offer a breakfast box delivered on the Sunday morning, for the US or the UK date. Draw the winner a few days before so you can plan the delivery round, and share a countdown to the draw.

Prize idea: A breakfast box for two, delivered locally on the day.

Classes for two

Fitness studios can give a month of classes for two people. Ask entrants to comment who they would bring along. Draw an alternate at the same time in case the winner doesn't reply in time.

Prize idea: Two one-month class passes.

Captions for this event

Ready-made captions for the launch, the reminders and the winner post. Open the caption generator and pick the “Holiday” stage.

Questions and answers

When is Mother's Day in the UK?

Mothering Sunday is three weeks before Easter Sunday: 15 March 2026, 7 March 2027 and 26 March 2028. The US date is the second Sunday in May.

When should I launch a Mother's Day giveaway?

About three weeks before the date you are aiming for, with entries open for about ten days. That leaves time to ship a gift before the day.

Can I pick the winner with the best story?

Then it's a contest, not a random draw, and the rules need judging criteria. A random draw from all comments is simpler. If you do judge, use a scorecard and two or three judges.

What if the winner lives in the other country?

Say who can enter in the rules, for example UK residents only, so you don't have to ship abroad or miss the date.

What should the caption say?

The prize, how to enter, when entries close and where the rules are. The caption generator has ready-made captions for each stage, from launch to the winner post.

More dates to plan for

See the full giveaway calendar

Sources