Duet reaction challenge
Difficulty: MediumBest on: TikTok
- Concept
- Post a short clip that invites a duet, like a taste test or a 'rate this outfit' moment. Judges score the duets with set criteria. Each duet carries your original video to the entrant's followers.
- How to enter
- Duet the video with your reaction and the contest hashtag before the deadline. Judges score each duet on idea, humor and fit with the theme.
- Prize idea
- $100 in products (about $100).
- Avoid
- Don't invite minors to film themselves for a prize. Set a minimum age of 18 in the rules and check it before you award.
Stitch your best tip
Difficulty: MediumBest on: TikTok
- Concept
- Ask viewers to stitch your video with their best tip on a topic you know, like a cleaning trick for a cleaning products shop. Each stitch with the hashtag is one entry in a random draw. You end up with a library of real tips.
- How to enter
- Stitch the video, add the hashtag and keep the video public until the draw. Keep a list of entries as they arrive, then draw at random from the list.
- Prize idea
- A product set (about $50).
- Avoid
- Don't rely on the hashtag page alone. Videos get hidden or deleted, so check each entry before the draw.
Draw it on LIVE
Difficulty: MediumBest on: TikTok video and TikTok LIVE
- Concept
- Collect entries as comments on a normal video during the week, then do the draw on a LIVE. Viewers watch it happen and can ask about the product while you draw. A normal giveaway becomes a small event.
- How to enter
- Comment on the giveaway video before the LIVE starts. On the LIVE, paste the comments into the picker on screen and draw.
- Prize idea
- A product bundle (about $60 to $80).
- Avoid
- Don't use LIVE gifts or coins as entries. Gifts cost viewers money, which makes it pay to enter.
Guess the price
Difficulty: EasyBest on: TikTok
- Concept
- Show a product without its price tag and ask viewers to guess what it costs. The closest guess wins the product. Viewers look at every detail while they work out their guess.
- How to enter
- Comment one price guess. The closest guess without going over wins. If two guesses tie, draw one of them at random.
- Prize idea
- The product shown (about $30 to $100).
- Avoid
- Don't change the price after guesses arrive. Write it down before you post the video.
Creator collab giveaway
Difficulty: MediumBest on: TikTok, on the creator's account
- Concept
- Send your product to a creator your customers already watch and let them run the giveaway. Their audience trusts their pick more than your ad. The creator draws, and you ship.
- How to enter
- Comment on the creator's video before the end date on screen. The creator draws from the comments and passes you the winner's details with consent.
- Prize idea
- $80 in products (about $70 to $100).
- Avoid
- Don't skip disclosure. The creator should switch on the branded content setting or add a clear #ad.
Series finale giveaway
Difficulty: EasyBest on: TikTok
- Concept
- If you post a series, like a five-part build or a weekly recipe, end it with a giveaway on the last episode. Viewers who followed along are your best audience. Tie the prize to the series.
- How to enter
- Comment on the final episode with your favorite part of the series. Draw one winner from those comments.
- Prize idea
- The thing you made in the series, or a kit to make it (about $50).
- Avoid
- Don't require viewers to watch every episode to enter. You can't check it, and it makes the rules unfair.
Pack this order
Difficulty: EasyBest on: TikTok
- Concept
- Small shops can turn a packing video into a giveaway: show a box being packed, then give that box away. It shows your care and your products at the same time. The reveal video afterwards gives you a second post.
- How to enter
- Comment your favorite item in the box. Draw one winner from the comments and film packing their box for the reveal.
- Prize idea
- The packed box (about $40 to $80).
- Avoid
- Don't show the winner's address or full name on camera. Cover the label before you film.
Make a video with our sound
Difficulty: HardBest on: TikTok
- Concept
- Make a short original sound or jingle and invite people to make videos with it. Judges pick the best one with set criteria. If the sound catches on, your name travels with it.
- How to enter
- Make a video with the sound and the contest hashtag before the deadline. Judges score videos on idea, fun and fit with the theme.
- Prize idea
- $150 in products and a repost on your account (about $150).
- Avoid
- Don't base it on a song you don't own. Make your own sound, so you can use the entries later.
Three-video code hunt
Difficulty: MediumBest on: TikTok
- Concept
- Post three videos over a week, each with one hidden letter or number. Viewers who watched all three comment the full code on the last video. It rewards people who follow along, without asking anyone to tag.
- How to enter
- Comment the full code on the third video before the deadline. Filter the comments for the right code, then draw one winner at random.
- Prize idea
- $60 in products (about $60).
- Avoid
- Don't make the clues so hard that only a handful of people get it. If entries are low, post a hint.
Questions and answers
What should a TikTok giveaway video show?
The prize and its value, who can enter, how to enter, how the winner is picked and the end date, on the video itself. Guides report that TikTok's promotion policy, revised in February 2026, asks for this. Check TikTok's current policy before you post.
Can I give entries for gifts on TikTok LIVE?
No. Gifts cost viewers money, so gift-based entries make the giveaway pay to enter. Keep entry free, for example a comment on a video.
How do I pick a winner from TikTok comments?
Copy the comments from the video and paste them into the TikTok comment picker. It removes duplicates and gives you a record of the draw you can share.
Do I need official rules for a TikTok giveaway?
You should have them, even for a small giveaway: dates, who can enter, the prize, and how you pick and contact the winner. Link them in your bio.
What prize works on TikTok?
Something that looks good on camera and fits your account: the product in the video, a kit to make it, or a signed item. Cash and gift cards attract people who only want free money.
Comment your pick
Difficulty: EasyBest on: TikTok