Working out the next date…
Dates
| Year | 12 days of Christmas | Launch by | Giveaway ends |
|---|---|---|---|
| 2026 | 13–24 Dec | Sun 6 Dec | Thu 24 Dec |
| 2027 | 13–24 Dec | Mon 6 Dec | Fri 24 Dec |
| 2028 | 13–24 Dec | Wed 6 Dec | Sun 24 Dec |
Giveaway ideas
One prize a day, one post a day
Post each day's prize at the same time every day. Entries for that day close at midnight. Draw the winner from that post's comments the next morning and name them in the next post. Share a countdown so people can see when the next day opens.
Prize idea: Twelve small prizes, such as a single product, a voucher or a digital download, one for each day.
Mystery prize days
Each morning, post only a hint, such as "it's small and it smells good", and reveal the prize at noon. People guess in the comments to enter. A right guess is not needed to win: every comment goes into the draw, which keeps it a draw and not a quiz.
Prize idea: A mix of products and experiences, kept secret until noon each day.
Twelve partners, twelve days
Ask up to eleven local businesses or creators to give one day's prize each, and take one day yourself. Each partner posts on their day too, so every audience sees the series. Agree in writing who runs each draw, who contacts the winner and who sends the prize.
Prize idea: One prize from each partner, with each partner named on their day.
Grand prize on day twelve
Everyone who entered on any day goes into a final draw on 24 December, with one entry for each day they took part. People who came back every day have more chances, which rewards the regulars. Say exactly how this works in the rules.
Prize idea: A bigger bundle or a gift card, announced on day one so people have a reason to return.
Captions for this event
Ready-made captions for the launch, the reminders and the winner post. Open the caption generator and pick the “Reminder” stage.